Procter & Gamble opened its office in Israel in 2001 to serve as a local marketing arm. Since then, the Company has tripled the number of brands it markets in Israel, among them many of Procter & Gamble's “Billion Dollar Brands" and continues to lead with innovation and product portfolio which is tailored for Israeli consumers.
We take pride in a series of awards and recognitions received from organizations, associations and publications worldwide and in Israel. Procter & Gamble was ranked by Fortune as one the 10 Most Admired Companies in America many times in the past decade, second in Barron's list of most respected companies, and second in the best place for leaders of Fortune Magazine.
In Israel too, the Company was awarded, for the seventh consecutive year (2015) the prestigious platinum ranking of the Maala corporate social responsibility index.
P&G Israel led several local campaigns who got local and global recognition. Procter & Gamble Israel also won first places in the EFFIE contest with advertising campaigns of its brands: "Mom, come join us" for Fairy, and Ariel's "the World's a stage"; Biomat's campaign for the orthodox sector is the first Israeli campaign to win the Golden Lion Award in the international Cannes Festival.